Die Kaapse Instituut vir Handwerk & Ontwerp
IZiko Lasekapa Lobuchule Nobugcisa
Room 2.413, Administration Building, Cape Technikon,
P O Box 652, Cape Town, 8000.
Tel: 27 (0)21 460-3982
Fax: 27 (0)21 460-3553
E-mail: ccdi@ctech.ac.za

Export Development Pilot Programme
A Practical Market Access Guide for the Western Cape Crafters:
Fashion/ Costume Jewellery & Accessories in the UK Market
Prepared for CCDI BY Kaiser Associates
Report 4/2003
September 19, 2003
Catherine Wijnberg
Export Project Manager
Cape Craft & Design Institute


TABLE OF CONTENT
1 Introduction
1.1 PURPOSE OF THE DOCUMENT
1.2 OTHER HELPFUL PUBLICATIONS BY THE CITY OF CAPE TOWN
1.3 A GUIDE TO SUCCESSFUL EXPORT PLANNING AND ACTION
1.4 DIMENSIONS OF YOUR CHOICE OF PRODUCT TO EXPORT
2. UK MARKET
2.1 AN OVERVIEW OF THE UK MARKET
2.2 WHAT ARE THE DESIGN/STYLE AND MATERIAL TRENDS IN THE UK MARKET?
2.3 WHAT ARE THE PRICING TRENDS AND ASSOCIATED QUALITY REQUIREMENTS?
2.4 WHAT ARE THE TRADE TRENDS?
2.5 WHO ARE THE MAJOR COMPETITORS IN THE UK MARKET?
2.6 WHICH CONSUMER TYPES DO YOU WANT TO TARGET?
2.7 WHICH RETAIL OUTLETS DO YOU WANT TO FOCUS ON?
2.8 WHICH MARKETING AND DISTRIBUTION CHANNELS ARE MOST APPROPRIATE?
2.9 WHAT ARE THE TARIFF A ND NON-TARIFF BARRIERS?
APPENDIX A: TARIFF AND NON-TARIFF BARRIERS
APPENDIX B: HOW PRICE COMPETITIVE IS MY PRODUCT?
GENERAL PRICING ISSUES
STARTING WITH YOUR PRODUCTION COST
STARTING WITH THE RETAIL PRICE
APPENDIX C: EXAMPLES OF PRICE POINTS FOR FASHION JEWELLERY AND ACCESSORIES
APPENDIX D: UK MAP AND MAJOR CITIES


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