Western Cape wins best Provincial stand at one of a kind
The Western Cape stand was awarded the Best Provincial Stand at One of
a Kind, partner expo to Decorex Johannesburg, held at Gallagher Estate
from 8-12 August 2007.
Eighteen Cape crafters, producing ceramics, jewellery, bags, toys,
leather accessories, and wire and mosaic art and décor objects
participated on the stand, organised and styled by the Cape Craft &
Design Institute.
The stand was judged on the criteria of First Impression (Does the
stand have a “wow” factor), Layout (originality of design, finish,
lighting, signage, movement and excitement), Branding and company
identification (promotional material and presentation of product) and
Customer Orientation (neatness of stand, attitude to customers,
questions asked about needs and evidence of follow-up i.e. relationship
building).
The winning team, thrilled at their achievement, have voted One of a
Kind a great opportunity to meet with both buyers and consumers.
